Prog 1178 02/02/00
To be fair, the title 2000 AD might get a second wind in a few years time just as the eighties has been popular this last decade and the seventies during the one before. Unfortunately, this will be a short lived fascination. And I’m assuming here that a nostalgic interest in the last millennium will result in increased interest in 2000 AD. In fact, the comic was at its peak during the eighties so any sales boost due to a retro curiosity should be happening right now, surely.
Keeping the title as it is because it’s a recognised brand (this is an argument I’ve heard, incidentally) is nonsense if the sales of the comic over the last few years have been as low as rumoured. Originally, 2000 AD sold well and was bought by a broad range of boys of a certain age. Now, however, I don’t think it’s unfair to say that the comic sells mainly to hardcore Squaxx dek Thargo and cult TV and film fans. If the title were to change these readers are likely to stay with it whilst new customers might be more inclined to get onboard. I genuinely can’t see how re-launching the comic as 3000 AD could result in a product whose content and sales are worse than they are now.