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2000 AD Prog Slog

Sunday, June 10, 2007

Prog 119

There’s nothing quite like a 2000 AD re-launch. Where Judge Dredd starts a new story (usually a complete, self contained tale where the concept of the strip is reasserted). Where new strips from nowhere begin and old ones return with new stories. Where new illustrations of alien editor Tharg are on display in the Nerve Centre (editorial and readers letter page) and everything about the culture of the comic is re-explained.

Sometimes, like this one, a re-launch features a new logo and design sense (although this isn’t very common). This new logo might not go down in 2000 AD history as a classic but I remember whenever seeing it at the time how cool I thought it looked.

Perhaps in acknowledgment of the slicker production qualities that 2000 AD is experiencing, there’s also a magazine sensibility to the design of the cover, hence the collage and the appearance of Roger Moore’s James Bond from Moonraker. (The best James Bond from the best of his films, as far as I am concerned). Fortunately, it’s a sensibility that doesn’t seem to last on this occasion.

Sometimes, a re-launch is an ideal time for a sly price increase which isn’t the case this time. So, with ABC Warriors, Disaster 1990 and Project Overkill beginning, this isn’t a bad re-launch at all.

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3 Comments:

  • Oh yeah, this sequence of ABC Warriors in the middle pages is an absolute blast. Cue utterly gorgeous McCarthy artwork!

    By Blogger mat_tait, at 1:18 am  

  • I know, Mat. Amazingly, compared to Bolland, McMahon, Gibbons etc it feels as if McCarthy is thought of as a lower league artist at the time. (?!)

    By Blogger Paul Rainey, at 12:15 pm  

  • Unlike you, Paul, I remember being a bit miffed about the new logo. I loved, and still love more than any other logo, the initial logo. It seemed exciting, dramatic, like it was blasting out of the cover at you, taking you into the future. This new logo is kind of the template for the most successful logos that 2000AD was to have (inasmuch as the semi-circle is a consistent theme in many of the logos) but, call me an old curmudgeon, but nothing beats the original logo and I find it strange they've never revisited it, considering the amount of re-designs the semi-circle's had.

    By Blogger dmstarz, at 1:34 pm  

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